- Search for retailers.
- Search for retailers such as craft galleries, art galleries, or nail salons.
- Contact your local Chamber of Commerce for a list of businesses that you can reference.
- Search your local phone book for relevant businesses.
- Visit each retailer that your are interested in selling your jewelry to.
- Look at the retailer like you were a customer.
- Compare the quality and style of your jewelry to the jewelry that is on display.
- Note why or why not your jewelry would sell in each store. If you decide to move forward with a particular store, these notes may also be used to persuade the retailer to purchase from you.
- Approach businesses that you are interested in selling your jewelry to.
- Request an appointment from each business to meet with someone to discuss selling your jewelry.
- Keep your sales pitch brief and interesting.
- Meet with interested businesses.
- Bring a variety of samples of your jewelry.
- Discuss all available styles that you could make for the business.
- Bring any relevant catalogs, reviews, photographs, awards, or anything else that may persuade the business to purchase your jewelry.
- Bring a list of prices.
- When finished, give the prospective buyer a business card and a brochure about your jewelry business.
- Establish customers.
- Agree to deals with as many customers as you can possibly produce for.
- Do not take more orders than you can handle, as this may damage relationships with various customers.
- Keep in mind that large retailers may be very demanding in terms of quantity and delivery.
- Produce the jewelry that your customers order.
- Once you have established a regular customer base, focus primarily on producing jewelry.
- Plan to make a trip to each customer's location every few weeks to supply them with more jewelry. Alternatively, you can ship it to them.
- Hire a Jewelry Representative.
- If your demand is consistently high in your area, hire a Jewelry Representative to market your jewelry to stores in other areas.
- Jewelry Representatives generally earn a 15 percent commission.
- If the Jewelry Representative brings in a high volume of orders, paying the 15 percent commission will be well worth it.
- If you produce a relatively small amount of jewelry, focus on selling to smaller businesses. Your supply may not meet the demand of larger, chain-style stores.
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