Handmade Jewelry for Sale

December 11, 2017
Dragonfly Massage and Bodywork
Image titled Sell Handmade Jewelry to Retail Stores Step 1

Steps

  1. Search for retailers.
    • Search for retailers such as craft galleries, art galleries, or nail salons.
    • Contact your local Chamber of Commerce for a list of businesses that you can reference.
    • Search your local phone book for relevant businesses.
  2. Visit each retailer that your are interested in selling your jewelry to.
    • Look at the retailer like you were a customer.
    • Compare the quality and style of your jewelry to the jewelry that is on display.
    • Note why or why not your jewelry would sell in each store.Image titled Sell Handmade Jewelry to Retail Stores Step 2 If you decide to move forward with a particular store, these notes may also be used to persuade the retailer to purchase from you.
  3. Approach businesses that you are interested in selling your jewelry to.
    • Request an appointment from each business to meet with someone to discuss selling your jewelry.
    • Keep your sales pitch brief and interesting.
  4. Meet with interested businesses.
    • Bring a variety of samples of your jewelry.
    • Discuss all available styles that you could make for the business.
    • Bring any relevant catalogs, reviews, photographs, awards, or anything else that may persuade the business to purchase your jewelry.
    • Bring a list of prices.
    • When finished, give the prospective buyer a business card and a brochure about your jewelry business.
  5. Establish customers.
    • Agree to deals with as many customers as you can possibly produce for.
    • Do not take more orders than you can handle, as this may damage relationships with various customers.
    • Keep in mind that large retailers may be very demanding in terms of quantity and delivery.
  6. Produce the jewelry that your customers order.
    • Once you have established a regular customer base, focus primarily on producing jewelry.
    • Plan to make a trip to each customer's location every few weeks to supply them with more jewelry. Alternatively, you can ship it to them.
  7. Hire a Jewelry Representative.
    • If your demand is consistently high in your area, hire a Jewelry Representative to market your jewelry to stores in other areas.
    • Jewelry Representatives generally earn a 15 percent commission.
    • If the Jewelry Representative brings in a high volume of orders, paying the 15 percent commission will be well worth it.

Tips

  • If you produce a relatively small amount of jewelry, focus on selling to smaller businesses. Your supply may not meet the demand of larger, chain-style stores.
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Source: www.wikihow.com
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